Art Director From Chicago
Pitmasters_Cover.jpg

BBQ Pitmasters

 

SMITHFIELD BBQ PITMASTERS

BBQ Means pork, and pork is all things Smithfield. For this campaign our challenge was to create a campaign focused around leaders in the BBQ scene. We used the great knowledge of Tuffy Stone, Chris Lilly, Ernest Servantes, Sterling Ball and Darren Warth. They quickly became the face/spokesmen of Behind The Pit: The Art of the Pitmaster.

In this campaign we feature tips from the pit through different channels such as social media quick tip videos, a website, brochures, recipes developed by the pitmasters themselves, a sweepstakes contest and trade materials.

See The Website Live: BBQMeansSmithfield.com

(Copywriter: George Kusch | Photographer: Anthony Wahl)


BRANDING | LOGO DEVELOPMENT


PRINT | FOODSERVICE ADS


DIGITAL | ANTHEM VIDEO


MARKETING ASSET | BROCHURE SAMPLE


DIGITAL | WEBSITE ( Live Site: BBQMeansSmithfield.com)


DIGITAL ADS | 300x250 and 728x90 (Turn off Ad Block)


MARKETING ASSET | INSPIRATIONAL RECIPE BOOKLET


TRADE SHOW | PULL UP BANNER


MARKETING | SWEEPSTAKES VIOLATOR LOGO & POSTCARD


PHOTOGRAPHY SAMPLE | ART DIRECTION (Photographer: Anthony Wahl)