SMITHFIELD BBQ PITMASTERS
BBQ Means pork, and pork is all things Smithfield. For this campaign our challenge was to create a campaign focused around leaders in the BBQ scene. We used the great knowledge of Tuffy Stone, Chris Lilly, Ernest Servantes, Sterling Ball and Darren Warth. They quickly became the face/spokesmen of Behind The Pit: The Art of the Pitmaster.
In this campaign we feature tips from the pit through different channels such as social media quick tip videos, a website, brochures, recipes developed by the pitmasters themselves, a sweepstakes contest and trade materials.
See The Website Live: BBQMeansSmithfield.com
(Copywriter: George Kusch | Photographer: Anthony Wahl)
BRANDING | LOGO DEVELOPMENT
PRINT | TRADE ADS
DIGITAL | VIDEOS FOR WEB AND SOCIAL
MARKETING ASSET | BROCHURE SAMPLE
DIGITAL | WEBSITE ( Live Site: BBQMeansSmithfield.com)
EVENT | BBQ COOKOFF AND TASTING
DIGITAL ADS | 300x250 and 728x90 (Turn off Ad Block)
MARKETING ASSET | INSPIRATIONAL RECIPE BOOKLET
TRADE SHOW | PULL UP BANNER
MARKETING | SWEEPSTAKES VIOLATOR LOGO & POSTCARD
PHOTOGRAPHY SAMPLE | ART DIRECTION (Photographer: Anthony Wahl)