GENUINE BROASTER CHICKEN
At Broaster, they dont just create and innovate proprietary machinery, they create a unique and memorable dining experience for your guests. Broaster Chicken has been around for more than 65 years perfecting chicken together with their unique “Broasting” process. What a lot of people dont know is that they coined the term “Broasting." It’s a unique pressure-frying process using Genuine Broaster Equipment that can’t be duplicated in any other way. With Broaster’s special blend of ingredients, spices, and equipment you can Get Broasted too.
(Copywriter: George Kusch | Photographer: Anthony Wahl)
PHOTOGRAPHY SAMPLE | ART DIRECTION (Photographer: Anthony Wahl)
We were tasked with creating branding materials for the overarching Broaster Company that includs Genuine Broaster Chicken, Broaster Express, Broaster Foods and Broaster Equipment. They wanted to tell the story of everything they offer in a unique and different way. So much goes into their chicken than just the unforgettable, one-of-a-kind taste. If it’s not Broaster, it’s not Broasted.
Challenge: Using existing logo, build the rest of the body of the world famous Broaster Chicken. (We nicknamed him ‘Broastie’)
Equipment Microsite: smokaroma.com
(Copywriter: George Kusch)
MARKETING/BRANDING | SELL SHEET
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