Brooklyn Bred began in an area renowned for it’s bread making. It’s also an area well known for having a bit of an attitude. Brooklyn Bred, therefore, can be considered to be born with an edge. So whatever you create, from sandwiches to wraps to pizza, it’s the type of bread that is perfect for meals that definitely stand out.
This campaign follows a digital heavy campaign through a social media campaign, a recipe maker mobile app and online magazine ads. A print aspect is also relavant to the target market through woman focused publications, and in-store peel off coupons.
(Copywriter: George Kusch)
SOCIAL | INSTAGRAM CAMPAIGN ⟶ with a Brooklyn attitude
APP | RECIPE INSPIRATION ⟶Type in the ingredients you have, or are going
to buy and a relevant recipe will pop up.
SOCIAL | FACEBOOK
IN-STORE | PEEL OFF COUPON
SOCIAL | INSTAGRAM CONTEST
DIGITAL | ONLINE MAGAZINE TARGETING ⟶ Reach target market of women who cook and want something
easy and delicious. Utizlie digital ads, and native afvertising with articles and featured recipes.