Brooklyn Bred began in an area renowned for it’s bread making. It’s also an area well known for having a bit of an attitude. Brooklyn Bred, therefore, can be considered to be born with an edge. So whatever you create, from sandwiches to wraps to pizza, it’s the type of bread that is perfect for meals that definitely stand out.
This campaign follows a digital heavy campaign through a social media campaign, a recipe maker mobile app and online magazine ads. A print aspect is also relavant to the target market through woman focused publications, and in-store peel off coupons.
(Copywriter: George Kusch)