Art Director From Chicago
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Grande Cheese

 

GRANDE CHEESE

Our challenge was to provide a concept related to the Grande 100 Percenter Club (Foodservice operators committed to using 100% of their Italian Cheese from Grande). Pizza operators tend to be a passionate group- their pizza is their signatures, but often times their stories aren't very compelling and not told well, especially independents. This campaign features a revamp of the 100 Percenter Club through a mobile app, social media, digital through Facebook and a YouTube spokesperson and out of home advertising at pizza stores. Introducing ZaBest Pizza.

(Copywriter: George Kusch)


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PRINT | TRADE AD


MOBILE APP | 100 PERCENTER CLUB TOOLKIT


100 PERCENTER | PROOF OF “PRESTIGE” BADGE/EMBLEM (IN-STORE & DIGITAL)


DIGITAL | PUBLICIZE MULTIPLE 100 PERCENTER PIZZA SHOPS THROUGH POPULAR MEDIUMS (more pizzas sold by the seller=operator purchases more cheese)


SOCIAL | YOUTUBE AND FACEBOOK PIZZA CELEBRITY HOST


SOCIAL/DIGITAL | SEARCH AND RATE SYSTEM OF FINDING AND REVIEWING ZABEST PIZZA SHOPS