Our challenge was to provide a concept related to the Grande 100 Percenter Club (Foodservice operators committed to using 100% of their Italian Cheese from Grande). Pizza operators tend to be a passionate group- their pizza is their signatures, but often times their stories aren't very compelling and not told well, especially independents. This campaign features a revamp of the 100 Percenter Club through a mobile app, social media, digital through Facebook and a YouTube spokesperson and out of home advertising at pizza stores. Introducing ZaBest Pizza.
(Copywriter: George Kusch)
PRINT | TRADE AD
MOBILE APP | 100 PERCENTER CLUB TOOLKIT
100 PERCENTER | PROOF OF “PRESTIGE” BADGE/EMBLEM (IN-STORE & DIGITAL)
DIGITAL | PUBLICIZE MULTIPLE 100 PERCENTER PIZZA SHOPS THROUGH POPULAR MEDIUMS (more pizzas sold by the seller=operator purchases more cheese)
SOCIAL | YOUTUBE AND FACEBOOK PIZZA CELEBRITY HOST
SOCIAL/DIGITAL | SEARCH AND RATE SYSTEM OF FINDING AND REVIEWING ZABEST PIZZA SHOPS