Looking through the Hershey product line we noticed there was a gap in their portfolio. We wanted to propose a new item that could solve for the opportunity, show how it can come to life and inspire foodservice operators to try the product. We wanted to strengthen the snack position as well as further penetrater the culinary community, beyond just baking ingredients. After assesing the market, and researching trending desserts we launched into Hershey branded edible chocolate bowls.
warning, brand standards will be broken.
(Copywriter: George Kusch)
Concept #1: Edible culinary bowls sweeten your creativity, all you need to do is add imagination.
WEBSITE | SLIDESHOW OF DIFFERENT SWEET SURROUNDS + RECIPES
DIGITAL | VIDEO AND TEXT AD
Concept #2: Pastry and dessert chefs create masterpieces, so with crave-a-bowls any dessert can be turned into a work of art.
WEBSITE | CRAVE-A-BOWL WEB BUILDER
DIGITAL | SMARTBRIEF & BRANDED ARTICLE