RED DIAMOND COFFEE AND TEA
Red Diamond Coffee and Tea is a company driven by an obsession for perfection. With unparalleled quality, innovation, and customer service since 1906, Red Diamond wants to expand their reach in the consumer market in the south. Our challange was to create coffee and iced tea concepts for our target market. We showed how we can transform a practically perfect product into something to brag about.
(Copywriter: Tim O'Brien, Creative Counterpart: Jordan Nussbaum)
Concept #1: Our products are so perfect, they speak for themselves so we let our brews do the bragging.
Concept #2: Red Diamond is so perfect that it definitely fits with your type-a personality. Our brews are perfectly crafted for your kind of perfect.