Art Director From Chicago
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Smithfield Culinary

 

SMITHFIELD CULINARY

Smithfield has always been known for their pork, I mean they are the world’s largest pork producer. In this rebrand, we wanted to show how Smithfield is commited to take your menu to the next level by providing you everything you need to unleash your inner culinarian. From recipe inspiration to renowned innovation centers, Smithfield shares your passion for delicious. Introducing: Smithfield Culinary.

Website: SmithfieldCulinary.com / Mobile App: Apple Store | Google Play

(Copywriter: George Kusch | Launched April 1, 2019)


BRANDING | LOGO DEVELOPMENT ⟶ a refreshing new name for a company you know so well.


BRANDING | LOOK AND FEEL ⟶ Simplified and modernized art direction along with utilizing new language and brand elements.


BRANDING | LOOK AND FEEL ⟶ Introductory placements, and individual product examples


INSTAGRAM | INTRODUCTORY POSTS (Live Page)


Mobile App: Apple Store | Google Play (Developer: Tomasz Lasota) ⟶ Search our products, find
recipes, cooking methods, menu ideas and more. Even search and save your favorite cuts in the
interactive SKU chart and save them to your favorites to find them again later.


DIGITAL | WEBSITE (Live Site: SmithfieldCulinary.com)


FACEBOOK | PRE-LAUNCH AND LAUNCH (Live Page)


EVENT | CHEF’S TABLE ⟶ Inviting chefs from local cities to join Smithfield in a tasting of on-trend dishes and craft cocktails


PARTNERSHIP | CHARITY ⟶ Children of Restaurant Employees (CORE)

 

EVENT | DEMONSTRATIONS ⟶ Partnering with the American Culinary Federation


OUTDOOR | PARTNER STICKER ⟶ Operators can show that they are a partner with a familiar brand in the retail space