Smithfield has always been known for their pork, I mean they are the world’s largest pork producer. In this rebrand, we wanted to show how Smithfield is commited to take your menu to the next level by providing you everything you need to unleash your inner culinarian. From recipe inspiration to renowned innovation centers, Smithfield shares your passion for delicious. Introducing: Smithfield Culinary.
(Copywriter: George Kusch | Launched April 1, 2019)
BRANDING | LOGO DEVELOPMENT ⟶ a refreshing new name for a company you know so well.
BRANDING | LOOK AND FEEL ⟶ Simplified and modernized art direction along with utilizing new language and brand elements.
BRANDING | LOOK AND FEEL ⟶ Introductory placements, and individual product examples
INSTAGRAM | INTRODUCTORY POSTS (Live Page)
DIGITAL | WEBSITE (Live Site: SmithfieldCulinary.com)
FACEBOOK | PRE-LAUNCH AND LAUNCH (Live Page)
EVENT | CHEF’S TABLE ⟶ Inviting chefs from local cities to join Smithfield in a tasting of on-trend dishes and craft cocktails
PARTNERSHIP | CHARITY ⟶ Children of Restaurant Employees (CORE)
EVENT | DEMONSTRATIONS ⟶ Partnering with the American Culinary Federation
OUTDOOR | PARTNER STICKER ⟶ Operators can show that they are a partner with a familiar brand in the retail space